Companies and Brands
Nike, Inc.
Consumer Discretionary
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Nike, Inc. is an American athletic footwear and apparel company headquartered near Beaverton, Oregon, founded in 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports, initially a distributor for the Japanese shoemaker Onitsuka Tiger. It was renamed Nike, after the Greek goddess of victory, in 1971, the same year its Swoosh logo was designed, and it grew into the largest supplier of athletic shoes and apparel in the world, sponsoring many of the best-known individual athletes and teams across global sport.
Cross-Tradition Connections
Associated With
Nike offers mass customization through its Nike By You program, letting customers configure individual shoe designs on a standardized production line.
The Air Jordan line is made and sold by Nike, Inc.
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