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Red Bull

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Red Bull is a brand of energy drink created and owned by the Austrian company Red Bull GmbH. It held a 13 percent global share of the energy drink market in 2023 and ranked as the third most valuable soft drink brand in 2021, behind Coca-Cola and Pepsi. Since its 1987 launch, more than 100 billion cans of Red Bull have been sold worldwide, including over 13.9 billion in 2025 alone.

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