Products and Services
Lyft
Consumer Discretionary
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Lyft is a ride-hailing service founded by Logan Green and John Zimmer, launched in 2012 as a peer-to-peer ridesharing offshoot of their earlier long-distance carpooling company Zimride. It became Uber's principal rival in the United States ride-hailing market, positioning itself with a friendlier, community-oriented brand image (drivers' cars once displayed a signature pink mustache), and it went public in 2019.
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Associated With
The Lyft ride-hailing service is operated by Lyft, Inc.
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