Procter & Gamble completed its 57 billion dollar acquisition of The Gillette Company in October 2005, then the largest deal in consumer-products history, bringing brands including Gillette razors, Duracell batteries and Oral-B into P&G's portfolio. The merger, championed by investor Warren Buffett who was a major Gillette shareholder, created the world's largest consumer-goods company by revenue at the time and was widely cited as a model of successful large-scale brand integration.
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The Procter and Gamble 2005 stock-for-stock acquisition of Gillette, then one of the largest consumer-goods mergers in history, is a finance-practice case study in all-stock deal structuring.
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