Companies and Brands

Ultimo (brand)

Consumer Discretionary

Citation Formats

General Reference

Business Atlas. "Ultimo (brand)." Accessed September 7, 2026. https://dev-business.interactiveatlas.org/companies/ultimo-brand.

APA Style

Business Atlas. (n.d.). Ultimo (brand). Retrieved September 7, 2026, from https://dev-business.interactiveatlas.org/companies/ultimo-brand

BibTeX

@misc{businessatlas-ultimo-brand,
  author = {Business Atlas},
  title = {Ultimo (brand)},
  year = {2026},
  url = {https://dev-business.interactiveatlas.org/companies/ultimo-brand},
  note = {Accessed September 7, 2026}
}

Ultimo is a Scottish designer lingerie brand established in 1996 by Michelle Mone and her then husband Michael through their company MJM International Ltd. The brand became known for comfortable, well designed intimate apparel, most notably its patented Ultimo bra, before becoming majority owned by the Sri Lanka based MAS Holdings and ceasing its United Kingdom operations in April 2018.

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