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Baskin-Robbins

Consumer Discretionary

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Baskin-Robbins is a multinational chain of ice cream and cake specialty shops founded in Glendale, California in 1945 by brothers-in-law Burt Baskin and Irv Robbins, and now headquartered in Canton, Massachusetts. Known for its 31 flavors slogan, representing a different flavor for each day of the month, and a logo built from the number 31 formed by the letters B and R, the company has introduced more than 1,400 flavors since its founding and describes itself as the world's largest chain of ice cream specialty stores, with more than 7,800 locations as of 2024. Baskin-Robbins is owned by Inspire Brands and added vegan and non-dairy flavor options in 2019.

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