Business Atlas

How Enterprise Is Built
Companies and Brands

Amazon

Also Known As Amazon.com

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Amazon is an American multinational technology conglomerate engaged in e-commerce, cloud computing, online advertising, digital streaming and artificial intelligence. It was founded on July 5, 1994 by Jeff Bezos as an online bookstore, initially under the name Cadabra, and expanded over time into the world's largest online retailer, with major subsidiaries including Amazon Web Services, Whole Foods Market and Twitch.

Facts
Company Type
Technology conglomerate 1
Founded Year
1994 1
Headquarters
Seattle, Washington, U.S. 1
Cross-Tradition Connections

Associated With

Affiliate Marketing, Business Models

Amazon launched its Associates program in July 1996; it was not the first affiliate program but the first to become widely known.

Dropshipping, Business Models

Amazon found early success applying the drop shipping model to book sales, listing over a million titles while physically stocking about two thousand.

Amazon is named directly by the source article as a platform business, alongside Airbnb, Uber, Microsoft and Google.

Contains

Founded By

Led By

Chief executive from Amazon's 1994 founding until stepping down on July 5, 2021, when he became executive chairman; succeeded as CEO by Andy Jassy.

Operates In

Sources
1. Wikipedia, Amazon (company)
WikipediaHistory section
Quote, History section
On July 5, 1994, Amazon was founded as 'Cadabra' by Jeff Bezos, after he relocated from New York City to Bellevue, Washington, to operate an online bookstore.
View the Source
1. Wikipedia, Amazon (company)
WikipediaLead section
Quote, Lead section
Amazon has a reputation as an industry disruptor through innovation and aggressive reinvestment of profits.
View the Source
1. Wikipedia, Amazon (company)
WikipediaInfoboxView the Source
Wikipedia, Jeff Bezos
WikipediaFounded By: Jeff Bezos, Lead section
Quote, Founded By: Jeff Bezos, Lead section
He and his then-wife, MacKenzie Scott, left their jobs at D. E. Shaw and founded Amazon in a rented garage in Bellevue, Washington on July 5, 1994.
View the Source
Wikipedia, Jeff Bezos
WikipediaLed By: Jeff Bezos, Career section
Quote, Led By: Jeff Bezos, Career section
On July 5, 2021, Bezos took over the role of executive chairman and stepped down as the CEO and president of Amazon, succeeded by Amazon Web Services CEO Andy Jassy.
View the Source
Wikipedia, Drop Shipping
WikipediaAssociated With: DropshippingView the Source
Wikipedia, Affiliate Marketing
WikipediaAssociated With: Affiliate MarketingView the Source
Wikipedia, Platform Economy
WikipediaAssociated With: Platform Business Model, Introduction section
Quote, Associated With: Platform Business Model, Introduction section
These platforms, such as Amazon, Airbnb, Uber, Microsoft and Google, serve as intermediaries
View the Source
Wikipedia, History of Amazon
WikipediaAssociated With: Amazon Initial Public Offering, Online bookstore and IPOView the Source
Frequently Asked Questions

Who founded Amazon, and when?

Jeff Bezos, on July 5, 1994.

Jeff Bezos founded Amazon in a rented garage in Bellevue, Washington on July 5, 1994. He served as chief executive until stepping down on July 5, 2021, when he became executive chairman and was succeeded as CEO by Andy Jassy.
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