Business Models
White-Label Manufacturing
Also Known As Private Label Manufacturing
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A business model in which a producer manufactures goods or services that other companies rebrand and sell under their own name. Documented examples span retail electronics (identical DVD players sold under different UK retailers' house brands), food manufacturing (Richelieu Foods producing frozen pizza and other private-label goods for retailers including Aldi and Sam's Club), banking (smaller banks outsourcing card and check processing to larger banks under white-label arrangements) and software.
Facts
Core MechanismOne company (the producer) manufactures a product that other companies (the marketers) rebrand and sell as their own, taking the name from the image of a blank white label on the packaging that each marketer fills in with its own trade dress. 1 Cross-Tradition Connections
Associated With
The source article names software packages and consumer electronics among the mass-produced generic products most often white-labeled.
Sources
1. Wikipedia, White-Label Product
Wikipedialead sectionQuote, lead section
a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it
1. Wikipedia, White-Label Product
WikipediaCommon useQuote, Common use
White label production is often used for mass-produced generic products including electronics, consumer products and software packages such as DVD players, televisions, and web applications.
1. Wikipedia, White-Label Product
WikipediaAssociated With: Technology Industry, Common use sectionQuote, Associated With: Technology Industry, Common use section
White label production is often used for mass-produced generic products including electronics, consumer products and software packages such as DVD players, televisions, and web applications.
Open Questions (1 open question)
In what year, or in what industry first, did white-label manufacturing emerge as a named practice distinct from ordinary private contract manufacturing?
The source article defines white labeling and names the product categories it is commonly used for (electronics, consumer products, software) under its Common use section, but gives no year or originating industry for the practice itself.
What would resolve this A manufacturing-history or branding-history source giving a specific year, decade or originating industry for when white-label or private-label contract manufacturing first took its modern, named form.
Business HistoryWikipedia, White-Label Product
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